From deep in the heart of NASCAR country

I have an old college friend who is supremely talented at (or monomaniacally focused on) finding images like the following. I chuckled when I first saw it, but mainly because of the simpering edifice staring out from the painted cardboard box. I'm guessing this guy was tailgating at a NASCAR race (the superfluous "Place Boobs Here" sign is the giveaway). Caption, anyone?